01 / PUBLIC CASE
Stripe homepage
A qualitative read of positioning, clarity, trust signals, and the next decision a visitor has to make.
Read the full teardownPUBLIC TEARDOWN LIBRARY
Public website reviews.
These are qualitative page reviews. They do not claim measured conversion lift. Each one connects something visible on the page to a next move.
Apply the framework to your site02 / PUBLIC CASE
Linear homepage
A product development system with a clear category promise and several possible starting workflows.
Read the full teardown03 / PUBLIC CASE
Notion homepage
A broad workspace promise that turns into a choice between knowledge, projects, and AI work.
Read the full teardown04 / PUBLIC CASE
Vercel homepage
Infrastructure for apps and agents, organized around a broad product map and concrete use cases.
Read the full teardown05 / PUBLIC CASE
Figma homepage
A shared canvas that reaches from design into code, AI, and the wider product process.
Read the full teardown06 / PUBLIC CASE
Slack homepage
Conversation as the entry point for knowledge, people, process, platform, and AI work.
Read the full teardown07 / PUBLIC CASE
Webflow homepage
A visual website platform organized around building, publishing, growth, and team workflows.
Read the full teardown08 / PUBLIC CASE
HubSpot homepage
A broad customer platform that routes visitors through teams, growth problems, and connected products.
Read the full teardownThese are qualitative reviews. We did not use private analytics or experiment results.