01 / SEO CHECKER
Find technical and search signals.
Title tags, descriptions, headings, links, schema, indexability, and performance are useful checks. They can explain discoverability problems, but not every conversion problem.
WEBSITE AUDIT / SEO CHECKER
Website audit vs SEO checker: two different questions.
An SEO checker asks whether search engines can crawl and interpret a page. A growth-oriented website audit asks whether a person can understand the offer, trust it, and take the next step.
Rule-based review: three page-specific findingsPublic beta: free access
SHORT ANSWER
Start with the decision, not the checklist.
An SEO checker and a rule-based website review answer different questions. SEO checks focus on crawlability, metadata, structure, and discoverability; a growth review focuses on offer clarity, trust, and the next visitor decision. Use both when traffic and conversion are separate problems.
02 / WEBSITE REVIEW
Find decision friction in the page.
A rule-based review reads the offer, audience, proof, CTA, and page sequence. It points to the visible wording or structure behind each recommendation.
03 / COMBINATION
Use both when traffic is not enough.
If a page is hard to find, fix technical discovery. If visitors arrive but do not understand or act, fix the decision path. The signals answer different questions.
Share the public page
Add the URL, what the product does, and who it is for.
See the first friction
Each finding points to a page detail before it explains the business impact.
Make one useful edit
Start with the change most likely to improve visitor understanding.
COMMON QUESTIONS
Before you change the page.
Is a website audit a replacement for an SEO checker?
No. They overlap on page content but serve different purposes. A technical SEO check helps search visibility; a growth review examines visitor understanding, trust, and action.
Can an SEO checker tell me why visitors do not buy?
Usually not by itself. It can identify missing metadata or technical issues, but purchase friction often lives in positioning, proof, offer clarity, and the CTA path.
Does SiteLens check SEO basics?
Yes. The analysis can read metadata, headings, links, schema signals, and page structure, then connect those observations to the wider visitor decision.
Which audit should I run first?
Run the audit closest to the problem you can observe. Use Search Console and an SEO checker for discovery; use a page review when the page receives attention but the next action is unclear.
See the page-evidence method
SiteLens keeps the AI in the analysis layer and shows the evidence behind the business recommendation.
Read the AI audit guideSee SEO and conversion meet
The Webflow teardown shows how a homepage can speak to publishing, traffic, AI visibility, and conversion without making those jobs identical.
Read the Webflow teardownCheck the page visitors see
Get a qualitative review of the public homepage before buying more traffic.
Review a siteREFERENCE NOTES
The external guidance behind this distinction.
Google: AI features and your website ↗
Google says the same SEO fundamentals support AI Overviews and AI Mode, including crawlability, helpful content, internal links, and structured data that matches visible text.
Google: Generative AI features optimization ↗
Google recommends original, well-organized content and warns against creating pages for every AI query variation or mass-producing low-value pages.
OpenAI: Publishers and Developers FAQ ↗
OpenAI documents OAI-SearchBot as the crawler used to discover and cite web content in ChatGPT search.
SiteLens provides qualitative page analysis. It does not estimate a conversion rate or replace private analytics and experiments.